Clik here to view.
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. How do we respond quickly and efficiently to the myriad of incoming...
View ArticleClik here to view.
Becoming an Effective Content Marketer
What makes an effective content marketer? It’s not all about the writing, that’s for sure. A recent study from the Content Marketing Institute got us thinking about what the most effective B2B Content...
View ArticleClik here to view.
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your...
View ArticleClik here to view.
Adventures in Budgeting Part 1
Analyzing Internal Resources to Determine Your Annual Budget It’s that time of year again… Budget Time! We know, we know… we’re marketers too. Annual budget planning is not our favorite thing either....
View ArticleClik here to view.
Adventures in Budgeting Part 2
Thinking Ahead to What You’ll Create in 2015 It’s that time of year again… Budget Time! We know, we know… we’re marketers too. Annual budget planning is not our favorite thing either. But, we are...
View ArticleClik here to view.
Adventures in Budgeting Part 3
Where Will All Your Hard Work Be Going? It’s that time of year again… Budget Time! We know, we know… we’re marketers too. Annual budget planning is not our favorite thing either. But, we are buckling...
View ArticleClik here to view.
Searching for the Secret to Marketing Success
Three Simple Words Here at Distribion, we’re always looking for new ways to make a marketer’s job easier and more enjoyable. We spend hours, weeks, even years researching and developing solutions to...
View ArticleClik here to view.
Marketing Automation: Does Size Really Matter?
Regardless of the number of employees, most marketing departments face similar challenges: lack of resources, reach & insight. How do we respond quickly and efficiently to the myriad of incoming...
View ArticleClik here to view.
Becoming an Effective Content Marketer
What makes an effective content marketer? It’s not all about the writing, that’s for sure. A recent study from the Content Marketing Institute got us thinking about what the most effective B2B Content...
View ArticleClik here to view.
Choosing Tactics for Your Content Marketing
In our last post, we explored what it takes to become effective at content marketing. Now that your mind is filled with amazing content ideas that reflect your brand and will no doubt engage your...
View ArticleClik here to view.
Adventures in Budgeting Part 1
Analyzing Internal Resources to Determine Your Annual Budget It’s that time of year again… Budget Time! We know, we know… we’re marketers too. Annual budget planning is not our favorite thing either....
View ArticleClik here to view.
Bridging the Gap Between Message and Audience
Many marketers can find developing campaigns and targeting prospective customers to be a herculean task. “Where are the best places to find new customers? Do I send them email or direct mail? Should I...
View ArticleClik here to view.
A Conversation with Tim Storer
“’Designing a coherent, customized, multichannel marketing strategy is increasingly critical to the success of every brand, as is a seamless execution of each campaign.” – Tim Storer For LIMRA’s...
View ArticleClik here to view.
Pivot Point: A Look at LIMRA Annual 2015
If I’m going to be honest, change has already arrived. It never actually goes away. And LIMRA’s 2015 Annual Conference, aptly named “Pivot Point: Striking a Path for Success,” shows that the leaders...
View ArticleClik here to view.
How to Align Your Brand’s Content with Your Buyer Journey
An often quoted study from CEB found that 57% of the purchase decision is complete before a customer even calls a supplier. Consumers are looking in more places than ever for advice and insight on...
View Article
